MATTHEW ADAMSON

Director

Shacktraders

Matt’s extensive Rugby League career provides a powerful foundation for success in the business world. Having played at the highest level, coached elite athletes, and managed player pathways, Matt understands the importance of planning, discipline, and performance under pressure—principles equally vital in business. His transition from sport to business, including running a successful resort and now managing top NRL talent, highlights his adaptability and entrepreneurial drive.

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Key lessons from his sporting journey—such as building high-performing teams, strategic recruitment, and maintaining peak performance—are directly transferable to business leadership and operations. Matt’s experience in communication, negotiation, and financial management further strengthens his business acumen. His focus on preparation, culture, and long-term development parallels building sustainable business strategies and nurturing talent.

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Matt’s ability to identify and mentor future stars, align goals, and lead through change positions him as a valuable asset in any business environment. His career proves that the qualities of elite sport—resilience, integrity, strategic execution, and continuous improvement—are the same qualities that drive long-term business success.